Who We Are
Hackney Communications has helped more than two dozen small companies over the last five years,
raising the profile of these companies for customers and prospects in places like the Wall Street
Journal, New York Times, Forbes and Businessweek.
Holt Hackney is a communications specialist with more than 20 years of experience as a journalist and
public relations professional.
In the 1980s, Hackney began a career in journalism, rising from an editor at a small-town weekly
newspaper to a staff writer at a national business magazine in New York City. At Financial World,
Hackney crafted stories about billion-dollar corporations. This experience helped him understand the
needs of business journalists as well as analysts, which he relied on as sources for his stories.
In the early 1990s, Hackney combined his journalism skills with his interest in public relations and
assisted the National Golf Foundation in disseminating its messages in a highly politicized business
Several years later, Hackney accepted a managing editor role for LRP Publications, a legal publisher,
where he oversaw four publications and their respective editors as well as assisted the company's
marketing lead in her efforts to market the publications to potential subscribers.
In 1998, Hackney further put his communication skills to work in the technology field. First, he
joined Stratfor/Infraworks as the Director of Communications, where he helped the company secure
coverage in Investors Business Daily, Infoworld and Time Magazine.
Hackney, then applied his skills at CyBerCorp, an electronic stock trading company. This was the scene
of Hackney's most significant accomplishment. Without benefit of a public relations firm or
relevant advertising budget, he achieved editorial hits in Forbes, Fortune, Wall Street Journal, New
York Times, USA Today, Investors Business Daily, Texas Monthly, The Industry Standard, CNNfn, MSN
Investor, PC World, Austin Business Journal and Austin American Statesman and others. He also
facilitated interviews for the CEO on CNBC, CNN Moneyline, CNN Digital Jam, FoxNews' Cavuto Report
and all four network affiliates in Austin. In addition, Hackney set up telephone and face-to-face
interviews for the CEO with Wall Street (such as Credit Suisse First Boston and Morgan Stanley) and
industry analysts (such as Jupiter and Forrester). Fifteen months after Hackney joined CyBerCorp, the
company was purchased by Charles Schwab for $500 million.
Hackney's next step was to assist Hewlett Packard, where he served as Director of Communications
for the company's enterprise software subsidiary, Austin-based Dazel. Hackney worked with the
Dazel marketing team as well as HP's corporate public relations team in California to extend
Dazel's messages through the media and analysts. His work helped secure coverage in all the
relevant technology publications as well as coordinating interviews for Dazel executives with the Wall
Street Journal, Forbes and Businessweek. In addition, Hackney took over a flagging analyst relations
effort and brought Dazel back into the good graces of outfits, such as Gartner, IDC, Meta Group and
Hackney's success has been attributable to a unique qualification in the public relations
community -- experience as a national business journalist. In addition, to being a staff writer at
Financial World, Hackney has written for Florida Trend (the Florida equivalent to Texas Monthly),
Forbes' Executive Edge and Treasury and Risk Management Magazine. This experience has influenced
his ability to understand the needs of the journalist, gain immediate respect from the journalist and
utilize existing contacts in the journalism world.
On a personal note, Hackney is a Florida native, who received a degree in journalism from the
University of Florida.